UK’s Fourth-Largest Supermarket Chain

Morrisons is well established as a quality supermarkets’ chain associated with freshness, British farming and local communities. As a brand that prides itself in delivering quality products from their production lines, the brand focuses on the quality aspects of sustainability, freshness and value for the consumer in the UK market. Morrisons has a differentiated strategy in the retailing of food where customers can shop and buy fresh food products sourced locally every day.

Morrisons is a UK based supermarket chain which is officially known as Wm Morrison Supermarkets plc. Morrisons was started in 1899 by William Morrison; it started as a small market stall in Bradford, West Yorkshire and has grown to become the fourth largest supermarket chain in the United Kingdom. Being the oldest supermarket chain in the country, having a clear focus on fresh produce, and supporting British farmers, Morrisons remains an important player in the British retail landscape.

Signature Ribeye Steak

Taste the Morrisons Signature Ribeye Steak, a cut above the rest to reflect the company’s commitment to its customers. The steak is sourced from British farms, and is specially chosen for its softness and the amount of fat that runs through it, which makes the steak juicy and tasty. Ideal for a celebratory dinner or a delicious dinner at home, the Ribeye Steak is tender and juicy. For all the purists out there, it is not just a piece of steak; it is a symbol of Morrisons’ promise to bring the finest of British meats to your plate.

Expertly dry aged for 14 days and matured for a further 16 days for exceptional succulence and rich, melt in the mouth flavour, From trusted British farms, 30 Day Matured, Hand Trimmed by their Butchers.

Butter Croissants

Taste the crispiness and the softness of Morrisons The Best All Butter Croissants. These croissants are prepared daily, with pure butter, and the croissant has a very soft texture which is ideal when taken with coffee in the morning. The best all butter croissants are part of their premium bakers collection. Crafted using the finest ingredients and an irresistible recipe to bring you a little bit of luxury every day. Light and flaky, enriched with creamy French churned butter, Suitable for vegetarians.

Organic Milk

Taste the rich, smooth, and full bodied flavour of Morrisons The Best Organic Milk from organic British farms. This milk is very nutritious and does not have any preservatives added to it making it very suitable for use in the morning. Naturally high in calcium and protein. Calcium helps maintain healthy bones and teeth. Healthier Living, Natural source of calcium and protein, Suitable for vegetarians.

Vintage Cheddar

Morrisons The Best Vintage Cheddar is produced from pasteurised cows’ milk and is matured for over 18 months to give a sharp taste with a crumbly texture. Great for serving with crackers or melting over foods, this cheddar is ideal for connoisseurs of cheese.

• From the Nation’s Favourite Cheese
• Resealable to keep your cheddar fresh
• Easy to open and reseal
• Slide straight from the pack with their new side opening
• Made in Cornwall using 100% British milk
• High in protein and a source of calcium
• Suitable for vegetarians

Fresh Strawberries

Morrisons Market Street Fresh Strawberries are sourced when ripe to give natural sugars and taste. These strawberries are great for a sweet treat or a healthy snack, they’re a great reminder of summer. An 80g serving counts as 1 portion of your 5 a day fruit and vegetables. Aim to eat at least 5 portions of different fruit and vegetables each day. Remember that fresh, frozen, dried, canned and juice all count!

Storage
Enjoy for longer when kept in the fridge.

Preparation and Usage
Wash before use

Package Type
Tray

Recycling Information
Label – glued – Paper – Not Currently Recycled

Conclusion

Morrisons delivers the finest of British food to your door, with a fine selection of fresh, quality products to suit every palate. Whether the consumer is in the mood for a prime cut of beef or pork, a fresh loaf of bread, or local and sustainable milk, Morrisons guarantees that all products are of the finest quality. Morrisons’ growth from a market stall to a supermarket giant is a clear indication of the company’s flexibility in a dynamic retail market.

Are you ready for the ultimate Morrisons experience? Visit Morrisons Online today and see what they have to offer in their large variety of fresh and tasty products. Shop now and introduce the freshness of Morrisons to your kitchen, and make every meal you prepare with the best quality.